Thursday, July 27, 2006

Powder vs. Juice: What is the truth about powdered formulas and how do they compare to other health beverages?

One of the questions I needed to address for my own personal satisfaction before joining as an AMiGO Health rep was the issue of powder vs. juice.

Is one better than the other and can I feel comfortable that I am representing a product with the purported high potency intact?

I wanted to be certain that the potency of the product would not be diminished by being a powder formulation. I learned from the formulator of AMiGO Juice Powder – an individual who has spent many years developing products that are sold to alternative physicians, naturopathic doctors, and other health professionals – the key element of the mangosteen is, in fact, the pericarp, which will not dissolve anyway. In other words, all the mangosteen products available in a juice formula are merely a suspension of powder. The mangosteen is very bitter and is ultimately balanced with the additional fruits (goji and Açaí) present. Setting aside the outstanding additional health benefits, the marriage of these three superfoods is also one of great taste!

It is worth noting that most manufacturers use the cheaper drum drying process which requires the addition of maltodextrin. Some products are 30 to 40% maltodextrin. AMiGO Juice is actually a better product BECAUSE it is freeze-dried.

There are three additional reasons why, I believe, the dried formula is an improvement upon the juice drinks. All fruit juices are required by law to be pasteurized. Such heat processing takes away from the nutritional value of the substance. AMiGO Juice emerges with all nutritional value still intact. The second reason is that it is very inexpensive to ship this product, in fact, about 75% cheaper than its competitors, making for a nice savings. Third, AMiGO Juice Powder travels well. It is difficult to bring along juice that needs to be refrigerated. When traveling at the time I was drinking XanGo, I had to cart around this big bottle of juice and try to squeeze it into hotel refrigerators. The container of powder fits anywhere well and mixes easily with water.

I feel very comfortable with the manufacturer’s response to questions relating to the quality of the powder formula. In fact, having drank the competition for several months and now being able to compare how I feel today on this new product, I truly believe the new formula could be described as follows:

Premium ingredients + manufacturing respectful of nature + VALUE – HYPE = 1,500 mg. of antioxidant power in every serving!

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Paula Rothstein - http://www.medicinefreeliving.amigohealth.com

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